This post is based on an actual conversation that my son and I had..
One morning, he woke up and told me that he’d seen a dream.
Child: Mom, I dreamt that I have made a pizza ordering app. In this app, after you have selected your base, you get to choose the ingredients that go into your pizza’s toppings. Not just random “mushrooms”, “olives” etc but the brands that you want. This way, people will get the kind of taste that they really want. And because they are going to be more engaged with the pizza ordering process, there will also be more happy customers.
Mom: The people who care about what’s going into them do not order pizza. The people who order pizza are basically people who are looking for a quick, tasty bite. They want the ordering process to be as short and quick as possible. If they have to choose the brands of the ingredients et al, they might as well get up and make it! So a lengthy, “engaging” customer interface will not work for a pizza delivery app. These are people who want to order in a jiffy and eat in 30 minutes. This app will be a failure.
So, whose side are you on? Will the app work, or not?